The brand has recently announced its latest initiative, “Where there’s a ball, there’s a Pepsi,” marking a groundbreaking partnership between football and premier league tournaments. The campaign promises to ignite the passion of fans throughout Saudi Arabia as it further ignites the thrill of the football amongst its fans.
These collaborations underscore Pepsi’s unwavering dedication to delivering unparalleled excitement and entertainment to football supporters in Saudi Arabia and beyond. “Where there’s a ball, there’s a Pepsi” transcends conventional advertising by offering engaging, interactive experiences that bring fans closer to the game. Through a mix of activations, exclusive content, and immersive experiences, Pepsi is not only engaging with sports enthusiasts but also redefining how brands connect with sports enthusiasts.
Another standout feature of the campaign is the partnership of Pepsi with Saudia – where the brand has granted two fortunate fans tickets to winners to go to London to watch the finals. In addition to this, fans can also unlock instant rewards, including tickets to UEFA Champions League and Saudi Pro League matches, Gaming Consoles, etc by scanning a code on the Joy app.
At the heart of the campaign lies the ‘Pepsi Goal Challenge,’ a vibrant social media endeavour involving prominent influencers, urging football fans to showcase their skills for a chance to win exciting prizes. On May 23rd, during the finals of the Saudi Pro League, Pepsi will give an immerse experience to fans that aims to deepen the connection between Pepsi and football enthusiasts, fostering memorable moments and lasting engagement.
Pepsi remains steadfast in its commitment to bolstering the growth and popularity of football in Saudi Arabia. This campaign serves as a testament to its investment in local sports and its dedication to nurturing a community of passionate and devoted fans. With ‘Where There’s a Ball, There’s a Pepsi,’ Pepsi isn’t just observing the game; it’s revolutionising how it’s experienced.