Valu announced a new partnership with ShipBlu and PayTabs Egypt to streamline secure online payments for e-commerce purchases delivered within Egypt. Users of MENA’s leading universal financial technology powerhouse will be allowed to use Valu credit to pay for online orders delivered by ShipBlu while enjoying full security provided by PayTabs Egypt.
The association aims to continue pushing for a cashless society by providing merchants and consumers with digital, integrated, and secure payment options. Valu users can now connect Valu accounts to the myBlu app to complete the payment process, transforming Egypt’s Cash-on-Delivery into a Payment-on-Delivery (PoD) model. The payment methods supported by the new arrangement include credit or debit card payments, QR code payments, and eWallets.
Business Development and Strategic Partnerships Senior Director of Valu, Motaz Lotfy, said, “Our collaboration with ShipBlu and PayTabs Egypt is a significant step forward in our mission to provide flexible and accessible financing options for our customers.”
“Together with ShipBlu and PayTabs Egypt, we are setting a new standard for e-commerce payments, ensuring that both merchants and consumers benefit from the latest advancements in financial technology,” emphasized Lofty.
Co-Founder and CEO of ShipBlu, Ali Nasser, added, “As Egypt transitions towards a more cashless society, the concept of ‘Cash on Delivery’ is quickly becoming PoD. Through myBlu app, ShipBlu is determined to lead this transformation within the shipping industry.”
“Our partnership with Valu and PayTabs Egypt demonstrates the robustness of the infrastructure we have built to manage the finances of domestic logistics. By providing six different payment methods at your door, we hope to make the online shopping experience even more convenient for shoppers and shippers,” explained Nasser.
Commercial Country Manager of PayTabs Egypt, Haytham Morsy, added “We are excited to strengthen our partnership with Valu, serving as the payment gateway for ShipBlu customers to access Valu’s flexible and convenient payment solutions.”
“Through this collaboration, PayTabs Egypt’s payment platforms will offer Valu’s innovative financial technology solutions to ShipBlu’s myBlu app, empowering customers to thrive in an increasingly digital economy,” added Morsy.
The new strategic partnership comes at a suitable time aligning with state efforts to digitize the economy as part of a larger reforms package to incentivize growth in the private sector. Those efforts led to a significant increase in the offer of digital payment applications contributing to overall transparency. It remains to be seen whether this new partnership marks the beginning of a new trend, that of vertical integration, for the e-commerce sector.
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