Led by the creative vision of Sabato De Sarno, Gucci’s Creative Director, this project aims to investigate the complex nature of iconic design by linking the legacy of legendary designers with the dynamic creativity of contemporary fashion.
This project represents a tribute to the golden era of Italian design, emphasizing the country’s excellency in both artisanal craftsmanship and accessible manufacturing, fusing intellectual depth with everyday utility.
“Design Ancora” will highlight a select range of five items that showcase the essence of Italian, more specifically Milanese, culture, freshly interpreted to resonate with the sensibilities of the present day.
A Visionary Collaboration
Adding a layer of international flair to the project, acclaimed architect Guillermo Santomà will design the exhibition space, offering a unique environment that accentuates the collection. Following their debut at the Design Week, these pieces will be available for purchase on Gucci’s website, marking a seamless blend of artistry and accessibility.
Gucci, an advocate of luxury fashion since its inception in Florence in 1921, continues to push boundaries under the Kering umbrella, celebrating over a century of creativity, Italian craftsmanship, and innovative luxury.
A New Era for the Iconic Loafer
In another bold move, Gucci unveils its latest campaign, dedicated to the Horsebit 1953 loafer, under the creative leadership of Sabato De Sarno. Featuring the talented British actor Kingsley Ben-Adir, the campaign reinterprets the loafer’s timeless allure through minimalist portraits that underscore its enduring elegance.
Captured by photographer Heji Shin, the campaign stitches together the legacy and future of the loafer, a piece steeped in equestrian-inspired luxury since its first appearance in 1953.
De Sarno, with Ben-Adir as the face of the campaign, reinvigorates the Horsebit 1953 loafer, showcasing its evolution as a symbol of casual, sporty, and sensual sophistication.
This iconic design, with its distinctive double ring and bar motif drawn from equestrianism, stands as a testament to Gucci’s ongoing innovation.
Through this campaign, the Horsebit 1953 loafer is celebrated not just as a link to Gucci’s rich heritage but also as a beacon of modern elegance, inviting wearers to reinterpret sophistication in their daily lives.