evision, the media and entertainment arm of e&, has entered into a partnership with Trendyol, a leading eCommerce platform, to transform TV commerce on STARZ ON.
This collaboration marks the launch of a pioneering TV commerce experience on STARZ ON, evision’s ad-supported streaming platform, which enables viewers to seamlessly shop directly from their favorite shows, leveraging the power of eCommerce on a streaming platform.
The partnership combines evision’s extensive entertainment content and Trendyol’s eCommerce expertise to establish STARZ ON as a pioneer in TV commerce in the MENA region. Users can now explore and purchase trending products while streaming their favorite streaming content, creating an integrated, convenient, and highly engaging shopping experience.
Olivier Bramly, CEO of evision, commented that, “We’re pleased to lead the next generation of entertainment with the convergence of content and fashion commerce. Our partnership with Trendyol is a significant step forward in transforming the way viewers engage with their favorite shows, turning passive watching into an interactive, personalized shopping experience. We are proud to be the first in the MENA region to bring this revolutionary TV commerce experience to life on STARZ ON, offering a dynamic platform that combines high-quality entertainment with the convenience of instant purchasing.”
Çağlayan Çetin President – Trendyol
“Through this exclusive collaboration, Trendyol is bringing the latest fashion trends from the movies and TV shows available on Starz ON to viewers right across the Gulf. This exciting initiative not only showcases the very best and most relevant of Trendyol’s vast range but also promises to deliver a dynamic, interactive shopping experience for audiences while they watch their favorite content.”
Products from Trendyol’s platform will be directly available to viewers via interactive ads and shopping-enabled content on STARZ ON. As consumers continue to evolve their shopping habits, this groundbreaking approach to content and commerce is set to revolutionize the way people shop and engage with digital media.
