Accenture has entered into a five-year contract with du, the premier telecom and digital services provider, to help du on the Application Development and Maintenance (ADM) of its IT landscape.
Under the collaboration, Accenture will work closely with du and its partners to move to a new operating model that enables them more flexibility & predictability and to maintain and evolve du’s IT applications.
The new model will allow du to break silos, boost time to market and launch cutting-edge products and services by adopting new ways of working and processes in line with industry best practices.
Furthermore, Accenture will support du with the implementation of latest technologies and products, such as gen AI and advanced analytics, to achieve its business goals in line with its digital-first strategy.
Fahad Al Hassawi CEO – du
“Our partnership with Accenture marks a shift in our journey towards an innovative, digital-first future. Leveraging Accenture’s expertise in ADM, we aim to significantly boost our agility and market responsiveness in line with our commitment to breaking silos and fostering a culture of innovation and efficiency, enabling us to offer more advanced, customer-centric solutions. Through new technologies like gen AI and advanced analytics, we are poised to redefine what’s possible, aligning with our goal to not only meet but exceed our business objectives in the digital era.”
Omar Boulos, Chief Executive Officer of Accenture in the Middle East, stated that, “This is a time for collaboration globally when it comes to converging best-in-class technologies and expertise to truly maximize the potential of cutting-edge tech. We are thrilled to be partnering with du to drive the digital transformation of its infrastructure. We believe that our collaboration will not only enhance du’s capabilities but also contribute to the advancement of the technology landscape in the region.”
