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- BrazzPR secured $75K in funding for Tech Startup Wrkman through a digital storytelling campaign.
- This campaign successfully raised the startup’s platform users to more than 10,000.
- Collaborations with influencers were a key factor driving investor interest and user growth.
BrazzPR, a South African digital marketing agency, helped raise $75,000 to fund tech startup Wrkman. This milestone was possible through an innovative digital campaign that combined influencer marketing and digital storytelling.
Both macro and micro-influencers were part of this campaign on platforms like Twitter and Instagram. This approach grew Wrkman’s user base by over 10,000, a testament to the power of strategic digital approaches.
BrazzPR’ Storytelling Impact
According to Oluwagbotemi Moshood, BrazzPR’s CEO, the campaign focused on crafting a relatable narrative and engaging with the right influencers. Wrkman not only grew its user base but also secured significant funding.
Creating a human connection through relevant content was an approach that resonated with everyday users and stakeholders. It proves that growth isn’t just about the product’s qualities, but sharing the story behind it.
Preparing for Future Success
BrazzPR plans to implement these creative approaches in its upcoming projects. This will assist businesses in navigating the competitive tech market with engaging stories and innovative marketing strategies.
The campaign’s success showcases the importance of digital tools and influencer marketing for startups hoping to gain investor trust and engage users.
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