Despite facing challenges in 2024, Apple Inc. (NASDAQ: AAPL) is poised for a potential turnaround, with analysts foreseeing a rally driven by advancements in artificial intelligence (AI) technology for iPhones. The company’s stock, which has experienced a decline of approximately 4.5% this year, is currently trading above $178. Analysts attribute the recent weakness in Apple’s shares to various factors, including reported declines in iPhone sales, regulatory pressures, and increasing competition, particularly in the Chinese market.
Analysts bullish on Apple’s AI initiatives
Citi analysts, in a recent note, highlighted AI developments within Apple as potential catalysts for the stock’s upward trajectory. Despite regulatory concerns looming over the company, Citi maintains a positive outlook, citing ongoing discussions between Apple and tech giants such as Google and OpenAI regarding the integration of advanced AI models into iPhones.
Reports indicate that Apple is actively negotiating with Google and OpenAI to leverage their AI capabilities, particularly their Gen-AI-powered Gemini models, for future iPhone features. These discussions signify Apple’s commitment to enhancing its products with cutting-edge AI technology. Citi analysts believe that incorporating AI features, such as Gemini Nano, into Apple’s devices could be a significant value proposition, potentially driving smartphone adoption and bolstering investor confidence.
Market response and analyst recommendations
In response to these developments, investment firms like Citi and Bank of America (BofA) remain optimistic about Apple’s prospects. Citi maintains a Buy rating on Apple stock with a price target of $220, emphasizing the potential upside driven by AI smartphone adoption. Similarly, BofA retains its Buy rating and sets a price target of $225, highlighting Apple’s ability to maintain market dominance in higher-value segments despite slower unit sales.
Looking ahead, analysts anticipate AI integration to be a pivotal factor in Apple’s long-term growth strategy. With ongoing discussions with industry leaders and internal AI developments, Apple is positioned to capitalize on the growing demand for AI-powered features in smartphones. The upcoming Worldwide Developers Conference (WWDC) could provide further insights into Apple’s AI initiatives, potentially catalyzing stock appreciation.
while Apple faces challenges in the form of regulatory scrutiny and market competition, analysts remain bullish on the company’s prospects, particularly with regard to AI advancements in its products. Investors are advised to monitor developments in AI integration closely, as they could serve as significant drivers for Apple’s stock performance in the coming months.