Buying or selling a website has never been more accessible — but choosing the right platform is critical for a smooth, secure, and profitable transaction. Whether you’re a business executive looking to exit an established online brand or an investor scouting your next acquisition, the marketplace you choose will shape the entire experience.
While many of the platforms listed here also support other types of businesses — such as SaaS companies, mobile apps, Amazon FBA brands, and even digital services — this guide focuses on the best platforms for buying and selling websites, SaaS products, and apps in 2025. Each platform is evaluated based on its reputation, target deal size, support services, and ideal user profile.
1. Flippa – Largest Marketplace for All Sizes
Flippa is one of the world’s largest online marketplaces for buying and selling websites, e-commerce stores, domain names, apps, and other digital assets. Founded in 2009, Flippa has facilitated over 300,000 business sales and boasts a global community of over 3 million users. This scale means buyers can find everything from starter websites to seven-figure online businesses.
Flippa is a self-service platform that allows sellers to list digital assets and buyers to bid or make offers. The platform includes robust tools such as integrated Google Analytics and Shopify data syncing, AI-powered valuations, traffic and revenue verification, and access to third-party due diligence services. Additionally, Flippa offers legal support and managed escrow services, which simplify the closing process and reduce transactional risk.
In recent years, Flippa has invested heavily in increasing trust and transparency across the marketplace, including optional ID verification for buyers and sellers and the ability to work with certified brokers directly through the platform. These efforts, along with its sheer volume of listings, make Flippa a versatile and effective platform for a wide range of users.
In addition to websites, Flippa supports listings for apps, SaaS, Amazon stores, and digital services businesses, making it a one-stop-shop for digital entrepreneurs. However, the breadth and depth of its website inventory remain the platform’s core strength.
Ideal for: All budget levels – from low-cost websites to high-value online businesses, and entrepreneurs looking for variety.
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2. Empire Flippers – Curated, High-Quality Listings
Empire Flippers blends the convenience of an online marketplace with the rigor of a traditional broker. The platform is known for its strict vetting standards: all businesses must demonstrate proven profitability (usually $2,000+/mo) and stable operations. Listings are reviewed by an in-house team to ensure only high-quality opportunities reach potential buyers.
Once a listing is approved, Empire Flippers compiles a comprehensive business overview, including traffic data, profit trends, growth potential, and operational details. Buyers are required to place a refundable deposit before unlocking sensitive details like URLs, supplier info, or analytics, which helps maintain confidentiality and weed out unserious inquiries.
Empire Flippers also offers post-sale support, including migration assistance and access to a deal coordinator. Their team works with both buyers and sellers to ensure a smooth transition, and they frequently assist with price negotiations and deal structuring.
While primarily focused on websites, Empire Flippers also supports profitable SaaS, app, and Amazon FBA businesses that meet their requirements. Their marketplace is especially popular with institutional buyers, aggregators, and seasoned entrepreneurs.
Ideal for: Mid to high-value website and digital business acquisitions with a premium, broker-led experience.
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3. FE International – M&A Advisor for Mid-Market Sales
FE International operates more like a boutique investment bank than a marketplace. With a focus on six- and seven-figure online business deals, the firm provides end-to-end M&A advisory services. Their team of advisors handles everything from business valuation and exit planning to buyer sourcing, deal negotiation, and post-sale support.
FE International has brokered more than 1,500 transactions with over $50 billion in total value, making it one of the most reputable names in the industry. Their clients include private equity firms, family offices, corporate acquirers, and high-net-worth individuals.
Each business listed with FE International undergoes an in-depth review process. Sellers receive support in preparing professional prospectuses and presenting their business in the most favorable light. Buyers benefit from accurate, transparent data and curated opportunities that match their investment criteria.
Listings on FE International span content sites, SaaS companies, and e-commerce brands, typically ranging from $100K to $20M+ in valuation. The firm also offers post-acquisition advisory for buyers looking to scale their new acquisitions.
Ideal for: High-value websites and online businesses (especially SaaS/content) requiring hands-on advisory.
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4. Quiet Light – Boutique Brokerage with Personalized Service
Quiet Light is a boutique brokerage firm that emphasizes personalized, founder-first service. What sets them apart is that every advisor has personally bought, built, or sold an online business. This insider perspective allows the team to guide sellers through an empathetic and strategic exit process.
Quiet Light conducts in-depth consultations before listing any business. Advisors help sellers with pricing strategy, documentation, marketing, and even pre-sale optimization. For buyers, listings include highly detailed prospectuses, and the team offers support with due diligence and negotiation.
To maintain quality, Quiet Light only lists businesses that meet their internal standards, and the majority fall within the $100K to $5M valuation range. This includes content websites, Amazon FBA stores, SaaS companies, and digital products.
The firm has facilitated over 750 deals and maintains a 85% close rate within 90 days. Quiet Light is especially recommended for founders who want a high-touch process and buyers who appreciate transparency.
Ideal for: Website owners seeking a hands-on advisor with entrepreneurial experience, typically in the $100K+ valuation range.
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5. Website Closers – Experienced Brokers for Large Digital Businesses
Website Closers specializes in brokering high-value digital companies, including e-commerce brands, SaaS platforms, digital agencies, and content sites. Since its founding in 1998, the firm has closed over 2,300 deals totaling more than $2.2 billion.
Its team includes former founders, executives, and M&A professionals, offering an enterprise-level experience for both buyers and sellers. Sellers receive a dedicated broker, valuation services, listing strategy, and help coordinating due diligence and legal processes.
Buyers benefit from detailed business summaries, vetted financials, and guidance on financing options — including SBA loans and private lenders. The firm has built strong relationships with private equity and strategic buyers seeking acquisition targets in the digital space.
Listings typically start in the six-figure range but can extend into eight figures. Website Closers is known for handling complex, high-volume businesses that require tailored deal structuring and deep industry knowledge.
Ideal for: Large-scale digital businesses, including content-rich websites, with expert guidance and deal support.
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6. BizBuySell – Largest Marketplace for All Business Types
BizBuySell is the internet’s largest business-for-sale platform, with over 65,000 active listings spanning brick-and-mortar businesses, franchises, and online properties. It includes a dedicated section for websites and internet businesses, ranging from smaller blogs to established e-commerce operations.
Because it’s open and broad, BizBuySell gives sellers exposure to a massive audience, including traditional investors, franchise buyers, and business acquisition specialists. Listings can be posted directly by owners or by brokers, and the site offers advertising upgrades, legal templates, and access to service providers.
Buyers benefit from advanced filtering tools, email alerts, and a vast pool of opportunities. However, the platform does not curate listings, so due diligence is largely the responsibility of the buyer.
For sellers of online businesses that might appeal to buyers from other sectors, BizBuySell is a powerful lead-generation platform. It also attracts professionals interested in diversification or first-time website buyers looking to enter the digital space.
Ideal for: Sellers of websites looking for maximum exposure, or buyers wanting to browse a broad catalog that includes online businesses.
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7. Acquire.com (Formerly MicroAcquire) – Startup & SaaS Marketplace
Acquire.com focuses on startup-style acquisitions and is especially popular among SaaS founders and indie hackers. Since launching in 2020, it has facilitated hundreds of acquisitions totaling over $500 million in value.
The platform is designed to be founder-friendly, enabling users to list, communicate, and close deals with minimal friction. Each listing includes transparent data points like ARR, churn, customer acquisition cost, and more — making it easier for buyers to assess performance.
Buyers can filter by category, revenue, pricing model, and growth stage. Communication is handled through the platform’s secure messaging tools, and optional services include term sheet templates, NDAs, and connections to M&A attorneys or escrow providers.
While best known for SaaS and tech startups, Acquire.com has grown to include listings for content sites, e-commerce businesses, and digital services companies. The average deal size typically falls in the five- to low-seven-figure range.
Ideal for: Smaller websites, SaaS products, and startup-style digital assets — especially in the five- to low-seven-figure range.
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Choosing the right platform is more than just a logistical decision — it’s a strategic one that can shape your entire business trajectory. Whether you’re seeking maximum exposure, a curated buyer network, personalized guidance, or speed to close, there’s a marketplace that fits your needs.
Take the time to match your goals to the platform’s strengths: Flippa’s vast inventory and flexibility, Empire Flippers’ rigorous vetting, FE International’s M&A expertise, Quiet Light’s founder-first approach, Website Closers’ enterprise-scale deals, BizBuySell’s unmatched reach, or Acquire.com’s startup-friendly ecosystem.
In a landscape where online businesses are increasingly valuable, the marketplace you choose can directly impact valuation, deal speed, and buyer quality. Armed with the right insights and the right partner, your next move — whether it’s an acquisition or an exit — could be your most successful yet.