Home Business DisruptAD-backed fund leads USD 4.6 million investment in India’s Groyyo

DisruptAD-backed fund leads USD 4.6 million investment in India’s Groyyo

by ccadm


  • Alpha Wave Incubation, a UAE-based fund backed by DisruptAD, has led a USD 4.6 million seed funding round in India’s Groyyo, a B2B manufacturing startup.
  • Founded in July 2021, Groyyo focuses on empowering small and medium-sized enterprises (SMEs) by improving productivity and supply chain efficiency.
  • Groyyo will use the new funding to strengthen its operational teams in key manufacturing hubs in South Asia, while expanding its footprint to the US and the Middle East.

Regional Expansion

India’s Groyyo, a B2B manufacturing startup, has raised USD 4.6 million in a seed funding round led by Alpha Wave Incubation, a UAE-based fund backed by DisruptAD.

The round saw participation from prominent investors including Deepak Jain and Arpan Seth of Bain & Co, Maninder Gulati of OYO Group, and Anjali Bansal, President of the Bombay Chamber of Commerce.

“We see the supply chain as a global challenge, but also a huge opportunity on both the supply and demand sides. I was impressed by Groyyo’s approach to improving the supply side.”

Anirudh Singh, AWI Managing Director

Groyyo plans to use the new funding to strengthen its operational teams in key manufacturing hubs in South Asia, while expanding its reach to the US and the Middle East.

Empowering SMEs

The company was founded in July 2021, and in a short span of six months, has supported over 200 factories across South Asia. The company focuses on empowering SMEs by improving production efficiency and supply chains.

DisruptAD aims to support innovators globally, with operations spanning the Middle East, North Africa, India, China, Southeast Asia, and the US. The platform focuses on forming strategic partnerships with startups and investment funds that can make a positive impact in the economic sectors that ADQ is developing. These sectors include health and medicine, food and agriculture, transportation and logistics, energy, and utilities.

Image Source: Future UAE

DisruptAD also manages the Alpha Wave Incubation (AWI) Fund, which is dedicated to supporting startups worth AED 1.1 billion, and focuses primarily on the markets of India and Southeast Asia. In addition, the platform manages the Ghadan Ventures Fund, part of the Abu Dhabi Development Accelerators Program “Ghadan 21”, worth AED 535 million, to support innovation and development across various sectors.

DisruptAD’s Vision: Fueling Global Innovation

DisruptAD, the platform backing Alpha Wave Incubation, plays a pivotal role in supporting global innovators and transformative startups. With investments spanning regions like the Middle East, North Africa, and Southeast Asia, DisruptAD strategically partners with ventures in key economic sectors such as healthcare, logistics, and energy.

By managing initiatives like the USD 300M Alpha Wave Incubation Fund and Ghadan Ventures Fund, DisruptAD drives innovation while fostering economic growth across emerging markets.

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