- Anghami secured USD 55 million from OSN Group to expand its music library and tech offerings.
- The deal aligns with growing regional demand for digital entertainment and local content.
- This partnership strengthens MENA’s streaming market while giving Arab music a global stage.
A Melodic Deal: Anghami Gets USD 55 Million Boost from OSN
Anghami, the MENA-based streaming powerhouse, just scored a USD 55 million investment from regional media giant OSN Group. The deal aims to turbocharge Anghami’s music library, refine its user experience, and expand its tech-driven footprint across the Middle East and North Africa.
“This investment is a vote of confidence in our ability to lead the market and innovate for our users.”
Eddy Maroun, Anghami Co-Founder
Anghami has been a key player in regional music streaming since its 2012 launch. With over 100 million registered users and an extensive Arabic-focused catalog, it stands tall against rivals like Spotify and Deezer. Its distinct edge? A deep understanding of Arab musical tastes and cultural nuances that global competitors can’t quite match.
This partnership with OSN, known for its premium entertainment offerings and streaming service OSN+, signals a major strategic alignment. OSN’s expertise in streaming, coupled with Anghami’s music dominance, offer global giants a run for their money in the world of digital entertainment.
Turning Up the Volume: Why This Matters
The OSN-Anghami deal goes beyond streaming; it’s about claiming the throne in a USD 1 billion MENA music market projected to grow rapidly by 2030. Tech integration will be key, as Anghami leverages advanced AI tools to personalize user playlists and predict regional music trends.
The timing couldn’t be better. Post-pandemic digital entertainment demand has soared, with music streaming witnessing a 35% growth in the region in 2023 alone. OSN’s investment aligns with regional government visions, like Saudi Arabia’s Vision 2030, which prioritizes entertainment and tech innovation as pillars of economic growth.
Together, Anghami and OSN are well-positioned to disrupt the regional market. This partnership directly challenges global platforms that lack cultural fluency, ensuring local talent and content remain central to the MENA streaming boom.
The Sound of Tomorrow: Impact and Outlook
Anghami’s partnership with OSN is a statement for Arab cultural identity. With fresh funds, Anghami can double down on supporting regional artists and producing homegrown hits. This move comes as global platforms face backlash for sidelining Palestinian and regional content—a space where Anghami has long stood as a champion for Arab voices.
Everyone in the MENA region recalls Apple, Spotify, Tidal, Amazon, and Deezer removing Mohammed Assaf’s 2013 Ana Dammi Falastini in early 2023. The song became an anthem during the 2021 Sheikh Sharrah protests, but was removed while pro-Zionist organizations requested removal of anti-Israeli content.
On the tech front, expect Anghami to roll out sharper AI-driven recommendations, seamless streaming experiences, and exclusive artist collaborations, all while broadening its reach into untapped MENA markets. For investors, the USD 55 million backing solidifies confidence in Anghami’s future, especially following its 2022 NASDAQ debut and recent merger talks with OSN.
This is more than music—it’s a cultural renaissance. Anghami and OSN are not just reshaping the region’s entertainment space; they’re amplifying the voices of MENA’s future.
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