- The men’s wellness startup secured funding from Salica Spring Studios, Al Waha Fund of Funds, and Plus VC.
- Better aims to address sensitive health issues with personalized supplements and customized prescription medications.
- With rising demand for personalized healthcare, Better is positioned to lead innovation in the MENA region’s expanding health-tech ecosystem
Better, a men’s wellness startup based in MENA, has raised USD 550,000 in a pre-seed funding round led by Salica Spring Studios, according to a company statement.
The investment, backed by Salica Investments, Al Waha Fund of Funds, and Plus VC (+VC), comes just a month after the company went live.
Better’s Mission to Revolutionize Men’s Health
Founded by Walid Dib and Hassanain Anver, Better aims to address critical issues in men’s health. So, this is done through proprietary supplements and personalized, compounded prescriptions.
“Wellness shouldn’t be a luxury – it’s the right of every man in the Middle East. Our team at Better will prove this to be true.” Dib said.
“Since our launch just a month ago, there has been a significant surge in demand for our products which has resulted in many clients signing up with Better,” he added.
Focusing on men’s physical health, Better creates a supportive platform where men can discuss health concerns openly. The startup is based in Dubai and operates on a subscription model, with its prescription products developed locally in the UAE.
Strategic Investment for Growth
Furthermore, the funding will support Better’s expansion into customized prescription medications. It will also help targeting sensitive health issues like intimacy and hair loss, offering effective alternatives to traditional treatments.
Moreover,Hasan Haider, Managing Partner at +VC said: “Male health has been a largely overlooked topic, as men often avoid discussing physical and mental health issues.
“With its unique personalized approach, Better is a powerful solution that will help address these issues. Otherwise available in the region. Investing in Better aligns with +VC’s strategy of supporting ambitious and aspiring founders.
“We are thrilled to back Walid and his team as they execute with unparalleled focus and scale to position Better as a leader in this space,” Haider noted.
Health-Tech Innovation in MENA
Additionally, the MENA region has seen a surge in health-tech innovation in recent years, driven by the increasing demand for personalized healthcare solutions and digital transformation in the sector.
“Walid’s vision for Better is inspiring,” said Josh Rodger, Principal of Salica Spring Studios’ fund. “We are excited to support their journey in creating accessible and effective wellness solutions that have the potential to transform lives.”
With governments and private investors focusing on health-tech startups. The region’s growing tech ecosystem, combined with rising consumer awareness, has positioned MENA as a promising market. The health-tech innovation is targeting the improvement of the quality of healthcare delivery and accessibility.
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