Zywa, an all-things money app designed for students, has partnered with Shukran, Landmark Group’s award-winning loyalty program.
The collaboration aims to offer new value-added experiences for the youth and their families by integrating Shukran’s extensive network of participating brands with Zywa’s pioneering digital money management platform.
Under the partnership, Zywa users can enjoy gift cards, offers and rewards across Centrepoint, Max Fashion, Home Centre, Splash, Shoemart, Lifestyle, Emax and others.
Zywa provides a mobile-first experience centered on “all things money,” catering specifically to the spending habits and preferences of Gen Z. By teaming up with Shukran, Zywa will empower the next generation to manage their own finances and add significant value through personalized offers and seamless payment experiences.
Nuha Hashem Co-Founder – Zywa
“This partnership with Shukran is a significant step towards expanding our footprint in the MENA region and strengthening our value proposition to Gen Z. Together, we will create a unique ecosystem that blends shopping, lifestyle, and digital payments, making life easier and more rewarding for students and their families. This is a large part of Zywa’s mission to become the go-to platform for ‘all things money’ for Gen Z in the region.”
Under the Shukran program, Zywa users can enjoy enhanced benefits such as earning Shukran Gift Cards by taking part in various activities and campaigns, which they can use for purchases made at any of Landmark Group’s participating stores.
Additionally, the partnership will launch joint campaigns and initiatives to engage both students and families, ensuring a more integrated and rewarding experience for all users.
James Dickson, Chief Product Officer at Landmark Group, added that, “We are excited to partner with Zywa to bring a new dimension of value to our members, especially the younger demographic and their families. By combining our robust loyalty program with Zywa’s dynamic payment platform, we are creating a comprehensive ecosystem that meets the needs of today’s tech-savvy consumers.”
Zywa’s partnership with Shukran marks an important step in expanding its reach within the MENA market. Through this collaboration, Zywa aims to deliver more than just payment solutions; it is building a broader ecosystem that blends lifestyle, rewards, and digital convenience.
Shukran has over 13 million engaged loyal members across the region. This partnership represents a significant step towards appealing to younger consumers. The program will also introduce Zywa’s customers to benefits like free access to BOGO deals, exclusive offers, and free online delivery through expanded tiered benefits that recognize, gamify, and reward loyalty across all their brands.
