Dubai Media Council (DMC) has held a meeting with tech giant ‘TikTok’ to explore collaboration opportunities with an aim to foster knowledge exchange.
In line with the directives of His Highness Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, Second Deputy Ruler of Dubai and Chairman of the Dubai Media Council, this move comes as part of its objectives to expand partnerships with global new media technology leaders and to elevate Dubai’s position as a hub for media innovation and content creation.
Mona Al Marri, Vice Chairperson and Managing Director of the Dubai Media Council and President of the Dubai Press Club, discussed with Shou Zi Chew, CEO of TikTok, highlighting Dubai’s commitment to promoting new media platforms and leveraging them to benefit communities.
The meeting was held in the presence of Nehal Badri, Secretary General of the Dubai Media Council, exploring how the media can foster sustainable development and support Dubai’s ambitious objectives as outlined in the Dubai Economic Agenda D33 and Dubai Social Agenda 33, aimed at positioning the emirate as a global leader and the preferred destination to live, work, and visit.
Dubai Media Council and TikTok discussed collaboration opportunities between the two parties, with an emphasis on training, sharing expertise, and exchanging knowledge to leverage TikTok’s experience in cultivating skilled content creators.
Mona Al Marri Vice Chairperson and Managing Director – Dubai Media Council President – Dubai Press Club
“Dubai plays a key role in advancing the regional media landscape by fostering strategic collaboration with digital media industry leaders. Our focus is on harnessing successful global experiences to train and prepare media professionals and content creators, empowering them to drive media development using cutting-edge tools and innovative practices.”
During the meeting, Mona also highlighted the UAE leadership’s unwavering commitment to supporting and encouraging local talent, providing them with the essential skills to create inspiring content that reflects Dubai’s success story to showcase them to the world.
Since launching regional base in Dubai in 2018, TikTok has witnessed significant growth and popularity in the MENA region, especially among younger audiences. The platform’s regional user base continues to flourish, driven by strong acceptance and dynamic evolution within the MENA market.
