Walmart and Amazon are harnessing AI to drive retail transformation with new consumer experiences and enhanced operational efficiency.
According to analytics firm GlobalData, Walmart is focusing on augmented reality and AI-enhanced store management. Amazon, meanwhile, is leading advancements in customer personalisation and autonomous systems.
Kiran Raj, Practice Head of Disruptive Tech at GlobalData, notes: “Walmart and Amazon are no longer competing for market share alone. Their AI strategies are reshaping the entire retail ecosystem—from Walmart’s blend of digital and physical shopping experiences to Amazon’s operational automation.”
GlobalData’s Disruptor Intelligence Center, utilising its Technology Foresights tool, has identified the strategic focus of these retail titans based on their patent filings.
Walmart has submitted over 3,000 AI-related patents, with 20% of these in the last three years, indicating a swift evolution in its AI capabilities. In contrast, Amazon boasts more than 9,000 patents; half of which were filed during the same timeframe, underpinning its leadership in AI-driven retail innovations.
AI-powered retail transformation
Walmart is deploying AI-driven solutions like in-store product recognition while making notable strides in AR applications, including virtual try-ons. The company’s progress in smart warehouses and image-based transactions denotes a shift towards fully automated retail, enhancing both speed and precision in customer service.
Amazon stands out with its extensive deployment of AI in customer personalisation and autonomous systems. By harnessing technologies such as Autonomous Network Virtualisation and Automated VNF Deployment, the company is advancing its operational infrastructure and aiming to set new standards in network efficiency and data management.
Walmart’s development of intelligent voice assistants and automated store surveillance emphasises its aim to provide a seamless and secure shopping experience. Concurrently, Amazon’s progress in AI for coding and surveillance is pushing the boundaries of enterprise AI applications and enhancing security capabilities.
“Walmart and Amazon’s aggressive innovation strategies not only strengthen their market positions but also set a blueprint for the future of the retail sector,” Raj explains.
“As these two giants continue to push the boundaries of retail AI, the broader industry can expect ripple effects in supply chain innovation, customer loyalty programmes, and operational scalability—setting the stage for a new era of consumer engagement.”
(Photo by Marques Thomas)
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