After the tournament’s successful editions in the UAE, Lebanon and Oman, it’s now landed in Saudi Arabia. Under the supervision of the Saudi Arabian Basketball Federation, with support from the Ministry of Sport and organised by leading digital publisher and sports consultancy agency Sport360X, eight teams are competing for the inaugural title which will be decided during May 29’s final.
All games are covered by talented photographers and videographers, with a comprehensive social-media strategy furthering the competition’s reach. Match coverage is enhanced with live FIBA statistics.
Action began on March 11, 2024. A minimum of eight games are guaranteed for each team.
The first round is being held in a round-robin league format. Based on the final rankings, teams will then face each other in the quarter-finals, semi-finals and final.
Sport360X has been telling the Middle East’s very best sport stories for more than a decade across video, social, gaming and events. It boasts the narrative and creative skills, in Arabic and English, to produce market-leading content that builds affinity with fans and commercial partners alike.
Access is provided to more than 15 million followers on Sport360X’s native social media platforms, plus websites that generate more than 12m monthly page views.
Other regular events run since Sport360X was founded in 2010 include the Sports Industry Awards (SPIA) and FIT Awards.