The 34th edition of the Sharjah Ramadan Festival concluded last Saturday marking a significant accomplishment in revitalizing the emirate’s retail sector and commercial activities.
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Over 37 days, the festival offered exhilarating shopping experiences in a variety of malls, commercial centers, and entertainment venues across the emirate, drawing residents and visitors alike.
Festivities included enticing offers, promotions, and up to 75 percent discounts on a vast range of products showcased by local and international exhibitors. The festival, organized by the Sharjah Chamber of Commerce and Industry (SCCI), generated a remarkable AED 400 million in sales, reflecting a growth rate of 25 percent.
Festival Highlights
The festival’s vibrant entertainment programs and activities brought festive cheer throughout Ramadan and Eid Al Fitr, with a strong visitor turnout reported during the Eid celebrations.
Families and visitors enjoyed not only the discounts but also raffle draws offering prizes and shopping vouchers totaling AED 1 million, adding to the allure of the shopping experience.
Mohammad Ahmed Amin Al Awadi, Director-General of SCCI, reinforced the Chamber’s dedication to the festival’s success, which has established it as a premier commercial and entertainment event in the region.
The festival’s impact was further evidenced by robust sales and visitor satisfaction, which serve as a catalyst for future growth and enrichment of the event, attracting more visitors each year.
Abdul Aziz Al Shamsi, Assistant Director-General for Communication and Business at SCCI, remarked on the robust turnout and satisfaction among participating centers and retail outlets, which are indicative of the festival’s success and its positive impact on sales.
Ibrahim Rashid Al Jarwan, Director of Economic Relations and Marketing at SCCI and General Coordinator of the Festival, attributed the success to collaborative efforts with strategic partners, governmental entities, and the private sector. The involvement of local businesses, international brands, and productive local families provided a diverse and rich array of entertainment programs, including traditional activities that catered to various segments across the emirate.
The festival’s calendar from March 8th to April 13th attracted a vast number of residents and visitors who enjoyed special offers and engaging activities. The allocation of purchase vouchers, totaling around AED 1 million, distributed in two phases, AED 350,000 during Ramadan and AED 650,000 during Eid, underpinned the festival’s commitment to enriching the shopping experience.
The festival also featured the “Ramadan Nights” exhibition at the Expo Centre Sharjah and the “Souq Al Freej” market, which presented a wide range of promotional offers on local products and brands, supported by traditional and heritage activities appealing to various demographic segments.