Tesla has made a path of a roller-coaster ride due to the first-quarter drop in its vehicle deliveries during the year 2023. These reduced sales have encouraged experts in the industry and investors to give an analysis so that they can come up with ways of solving Tesla’s recent chronic challenges. Amidst the thrill, Gary Black of Future Fund has brought to the fore the marketing advantage as Tesla’s next weapon to restrengthen its sales figures and market rapport.
What’s on the horizon for Tesla, as seen from a stronger position?
Recent events have been significant to Tesla since when the automaker decided to lower prices for all of its EVs (electric vehicles) in the last quarter of 2022 for the China market and later in 2023 for other territories as well. However, as per Gary Black, this strategy was aimed at increasing investor confidence and market share, which saw stocks of the Company drop by about $10 billion. Through Tesla advertising is usually not the first strategy, from where it mainly stands on direct sales and price change is the tool it uses to drive the demand.
Nevertheless, alongside this seemingly drastic movement, Tesla has begun to dabble with advertisement avenues in a conservative manner. The upstreams such as X- a platform owned by Elon Musk, together with YouTube, Facebook, and Instagram, have cropped as the exclusive channels for Tesla’s marketing strategies. This switch follows on the heels of the insistence and pressure from investors and the brand’s audience, demanding the strategies be shifted towards the promotion of brands across different price segments and media platforms simultaneously in a bid to attract more customers and gain wider market share.
Advertising demand increases as the basis
Further, Black extrapolates using Grok, an AI chatbot built by Musk’s X platform, and trade source data, so the estimated added expense by Tesla next year is about 10 million dollars. This data manifests a huge discrepancy in their earnings from the sale at a discount to a low base. This means the stores depend more on discounting than on the more profitable normal price. This is the strategy that Black says needs to be restored, so he advises Tesla to shift some of its resources into advertising. He envisages that a carefully planned marketing drive capable of conveying the merits of EVs in comparison to internal combustion vehicles could be greatly useful as it could emphasize such aspects as cost efficiency, charging ease, security, and environmental gains.
Tesla, a company that is doing something new in the market that is not being followed by others took a different route and became so famous using its brand and innovative products to attract customers without traditional advertising. Nevertheless, the market’s decline in the volumes sold in the last quarter may signal the necessity of adjusting our tactic. The market for EVs begins to get the competitive edge and Tesla faced its first year-over-year drop in Q2 2022 delivery. Since combating the falling demand remains challenging, the concern for more aggressive advertising arises.
Implications and Tesla’s path forward
There is a close examination of Tesla’s moves by those in the industry who most anticipate its first-quarter earnings report. Positioning the company for success, and more importantly for the sector as a whole, is indeed an ongoing process. Concerning advertising and prices, decisions will be made, that might influence the company’s stellar success, and at the same time set a precedent for marketing norms of the EV niche. Propelled by the cusp of the automotive industry’s disruptive transformation, Tesla’s adaptation of a more conventional promotional strategy can choose to be a milestone.
Tesla is like an automobile standing by the road, tempting the driver to jump in and take the ride. The driver however refuses to use the traditional method of changing the amount of the fare as the need to go into the side road and take a shot at the target arises. In a bid to move towards growing product sales, the brand might focus on promotion.
However, how the company relates marketing innovation with growing diverse market demands is an issue that will require greater attention. In that respect, Tesla’s journey ahead will see if that kind of marketing in the present car makers’ world is effective overall and more so as a given example in the arena of EVs. While the auto sector pays close attention, the strategic decisions that Tesla takes could, however, affect more than just the fate of the company alone; they are also intended to offer views into a new world of consumer behaviors and market dynamics where sustainable transport reigns.
Original from:https://www.benzinga.com/analyst-ratings/analyst-color/24/04/38091748/tesla-bull-asks-grok-ai-on-ev-giants-2023-ad-spend-pushes-elon-musk-yet-again-for-m